Less product, same packaging and same price. These are the basic assumptions that make up a typical case of 'reduflation' or 'shrinkflation', which, as our partner Manuel Bernet comments in his column, constitutes a hypothesis of misleading advertising. What is the responsibility of the manufacturer? Is there a limit to the freedom of companies to design their offers and, with it, their presentation formats? These and other questions, as well as an approach to what is happening regarding this practice in Germany and the United States and, of course, its treatment in Chile, in the following link: https://estadodiario.com/columnas/la-reduflacion-o-shrinkflation-como-una-hipotesis-de-publicidad-enganosa/#:~:text=En%20la%20era%20postpand%C3%A9mica%2C%20la,correspondiente%20disminuci%C3%B3n%20en%20su%20precio